Economic Development Strategy 2022-2027

Adopted December 2022

Our draft Economic Development Strategy is designed to:

  • deliver economic growth in Brimbank
  • capture the economic aspirations and opportunities of our businesses and community.

It builds on Brimbank’s:

  • strong economic foundations
  • broad capabilities
  • current strategies
  • identifies ways to deliver inclusive and sustainable economic growth in our city.

Our goals

We’ve engaged with stakeholders to identify 4 key themes and strategic goals. They will unlock opportunities and address limitations to local economic growth. A range of actions are attached to these themes and strategic goals. These actions will guide our economic development efforts through to June 2027.

  • Productive, innovative & sustainable business base

    • Brimbank is open for business
    • continue to support its business base to ensure it is:
      • productive
      • innovative
      • sustainable
    • continue to attract new businesses to grow and strengthen industry clusters and specialised areas.

  • Vibrant, prosperous, accessible precincts & places

    • Brimbank’s precincts and places are fundamental to the economic identity and character of the city
    • encourage investment and improvements across its employment precincts and activity centres to ensure they are vibrant, prosperous and accessible.

  • An engaged and job ready community

    • Brimbank’s people are at the heart of the city
    • people will have the opportunity to learn and earn. And the labour force will be engaged and prepared for work.

  • Leading the way in economic development practice

    • Brimbank is a leader in economic development practice
    • economic development practices will be innovative and fit-for-purpose to achieve positive economic outcomes for its people.

Your feedback

We want to know if we got it right. We invite you to tell us what you think of the draft strategy by either

  1. completing this survey, or
  2. uploading a written submission.