Festivals and Events Policy & Strategy 2022-2025

Adopted March 2022

Resources and support provided by Council include:

  • the community grants program
  • professional development and training
  • marketing and promotion
  • audience and cultural development.

Festivals and events enable communities to feel connected and proud about where they live, work and play. They illuminate our rich tapestry of places, cultures, beliefs, traditions, arts and talents.

They're also important to

  • stimulate local economic activity
  • showcase our great places and attractions
  • help place Brimbank on the map as a visitor destination.

The draft Festivals and Events Policy and Strategy 2022-2025 defines our role and ways it will support a program of festivals and events. It continues the direction set by the Festivals and Events Policy and Strategy 2018-2021. It outlines:

  • the resource commitments Council will make
  • how we will work with our local community to ensure festivals and events are:
    • inclusive
    • best practice
    • safe
    • sustainable
    • flourishing.

It also explores the opportunities for Brimbank to partner with others to bring new audiences and offerings to the festivals and events program.

The Policy and Strategy objectives are to:

  • align the strategy and resourcing for festivals and events to the Council Plan 2021-2025
  • support Brimbank communities to deliver inclusive, well managed and safe festivals and events
  • provide a festivals and events program that is:
    • content diverse
    • supports gender and social equity
    • geographically spread across the municipality.
  • assist to develop the audiences and promote festivals and events
  • connect local cultural development with festival and event programming
  • assist festivals and events be financially viable, environmentally sustainable and develop successfully
  • seek partnerships and opportunities that will support a vibrant festivals and events program.

Performer in photograph: CircaNICA