The Go St Albans Place Management Framework 2025–2030 aims to strengthen the St Albans Town Centre as a vibrant, safe, and inclusive destination where people can shop, dine, connect, and experience local culture. The Draft Framework was open for community feedback from 22 September to 21 October 2025.

The final Framework was updated to reflect this feedback and was adopted by Council in December 2025. It will guide the next five years of place management, partnerships, and investment in the St Albans Town Centre.

The new Draft Go St Albans Place Management Framework will guide how Council, businesses, property owners, and the community work together to make the St Albans Town Centre a safe, vibrant, and welcoming place over the next five years.

We want your feedback to ensure the Framework reflects the needs and priorities of local businesses and property owners.

Council established the St Albans Place Management Program in 2019, to provide leadership, build partnerships and coordinate delivery of a broad based multi-disciplinary program across marketing, communications, activation, the public realm and other areas.

The new Framework sets out a vision that by 2030, St Albans Town Centre will be one of Melbourne’s most dynamic and loved multicultural destinations, full of real people, community spirit, authentic food and gritty street life. A magnetic place with thriving businesses, happy customers and unique offerings. It focuses on five key areas:

Council has prepared a draft St Albans Place Management Framework to guide how Council, businesses, property owners, and the community will work together to make the St Albans Town Centre a safe, vibrant, and welcoming place over the next five years. We want your feedback through this survey.